Tired of looking tired? Unlock the secret to a brighter, more youthful-looking eye contour with our Rice Serum Whitening Eye Cream. This powerful yet gentle formula is inspired by the timeless beauty rituals of Asia, where rice water has been cherished for centuries for its luminous, skin-perfecting benefits.

We've modernized this ancient wisdom, infusing it with advanced skincare science to create a targeted treatment that visibly brightens, hydrates, and rejuvenates the delicate eye area.

Key Benefits & Results:

1. Visibly Brightens & Evens Tone: Our potent blend of Rice Ferment Filtrate and 5% Niacinamide works in harmony to inhibit melanin transfer, effectively fading the appearance of dark circles and hyperpigmentation for a more even-toned, radiant look.
2. Diminishes Puffiness & De-Puffs: Caffeine and Licorice Root Extract help to constrict blood vessels and reduce fluid retention, quickly minimizing the appearance of morning puffiness and under-eye bags.
3. Smooths Fine Lines & Wrinkles: Encapsulated with Hyaluronic Acid and nourishing peptides, this cream delivers intense, long-lasting hydration to plump the skin, smoothing away the look of fine lines and crow's feet.
4. Deeply Hydrates & Strengthens: The silky, serum-cream texture provides 72-hour moisture, reinforcing the skin's barrier to prevent moisture loss and protect against environmental stressors.
5. Lightweight & Fast-Absorbing: Unlike heavy, greasy eye creams, our formula absorbs instantly with a cool, refreshing feel—no milia, no pilling, perfect for wearing under makeup or as an overnight treatment.

How It Works: The Science of Luminosity

1. BRIGHTEN: Rice Ferment Filtrate, rich in amino acids and vitamins, gently exfoliates and inhibits tyrosinase, while Niacinamide targets stubborn pigment for a unified brightening effect.
2. HYDRATE: Multi-molecular weights of Hyaluronic Acid dive deep into the skin’s surface to attract and bind moisture, creating a well-hydrated, supple canvas.
3. FIRM: Peptides and antioxidants help to support collagen production and firm the skin, reducing the look of sagging and fatigue.

Who Is It For?

This eye cream is ideal for anyone concerned with:

1. Dark circles and under-eye shadows
2. Dull, uneven skin tone around the eyes
3. Puffiness and tired-looking eyes
4. Early signs of aging like fine lines and loss of firmness

Dermatologist Tested. Non-Comedogenic. Fragrance-Free.

Key Ingredients Breakdown (To build trust and educate)

1. Rice Ferment Filtrate: The star ingredient. A natural source of ferulic acid and antioxidants that brightens, soothes, and provides a luminous glow.
2. Niacinamide (Vitamin B3): A multi-tasking powerhouse that visibly reduces dark spots, improves skin elasticity, and minimizes redness and pore appearance.
3. Hyaluronic Acid: A moisture-binding hero that can hold up to 1000x its weight in water, providing deep, plumping hydration to smooth lines.
4. Caffeine: Revitalizes and energizes the eye area by improving microcirculation and reducing the appearance of puffiness.
5. Peptides: Signal the skin to produce more collagen, helping to firm and strengthen the delicate eye contour.

How To Use

1. Morning and night, after your serum and before moisturizer.
2. Using your ring finger (which applies the gentlest pressure), take a pea-sized amount for both eyes.
3. Gently pat the cream along the orbital bone, starting from the inner corner outwards, until fully absorbed.
4. Follow with your favorite sunscreen during the day.