Product Concept: A daily-use conditioner that infuses dry, frizzy, and rough hair with intense hydration, while using the power of ginger to strengthen strands and promote a smooth, manageable, and shiny finish. Ideal for normal to thick, coarse, or chemically treated hair.

Marketing & Consumer-Facing Claims

1. Primary Benefit: Transforms dry, frizzy hair into silky-smooth, manageable strands.
2. Key Features:
3. Intense Moisture Lock: Penetrates deep to hydrate and seal the hair cuticle.
4. Frizz Control: Tames flyaways and frizz for up to 24 hours.
5. Smoothing & Detangling: Makes combing effortless, reducing breakage.
6. Strengthens & Protects: Ginger root extract helps fortify hair against damage.
7. Adds Brilliant Shine: Leaves hair looking healthy and luminous.
8. Scent Profile: A warm, energizing blend of Fresh Ginger, Sweet Vanilla, and a hint of Citrus.
9. Target Audience: Individuals with dry, frizzy, unmanageable, or chemically processed hair seeking smoothness and hydration.

Technical Formulation Specification

1. Product Code: GMS-COND-01
2. INCI Name (International Nomenclature of Cosmetic Ingredients):
3. Water (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Dicetyldimonium Chloride, Zingiber Officinale (Ginger) Root Extract, Propanediol, Cetyl Esters, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Hydrolyzed Keratin, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Linalool, Limonene.
4. Note: A full, compliant ingredient list would be required for the final packaging.
5. Formulation Type: Oil-in-water emulsion, rinse-off.
6. pH Level: 4.5 - 5.5 (Acidic to help smooth the hair cuticle).
7. Viscosity: 45,000 - 55,000 cP (Rich, creamy consistency that spreads easily).

Key Ingredient Breakdown & Function

Physical & Chemical Properties

1. Appearance: Opaque, off-white cream.
2. Color: Consistent, uniform off-white.
3. Odor: Characteristic warm, spicy-sweet ginger and vanilla fragrance.
4. Texture: Rich, creamy, and non-greasy. Spreads smoothly without dragging.
5. Density: ~1.01 g/ml at 25°C.

Performance & Efficacy Claims (Supported by Testing)

1. Detangling: ≥ 85% reduction in combing force vs. untreated hair (via Dia-Stron or similar instrument).
2. Frizz Reduction: Visual assessment shows ≥ 90% reduction in frizz under controlled humidity.
3. Moisturization: Corneometer® measurements show a ≥ 30% increase in hair hydration after a single use.
4. Shine: Goniophotometer measurements show a ≥ 25% increase in light reflection.
5. Manageability: Consumer perception studies report >90% agreement on "hair feels smoother and easier to style."

 Directions for Use

1. After shampooing, gently wring excess water from hair.
2. Apply a generous amount of Ginger Moisture Smoothing Conditioner from mid-lengths to ends.
3. Comb through with a wide-tooth comb for even distribution.
4. Leave on for 2-3 minutes. For intense treatment, leave on for 5-10 minutes.
5. Rinse thoroughly with cool water.
6. For best results, use with the Ginger Moisture Smoothing Shampoo.