Target Audience: All Genders, 25+ (Signs of aging, fatigue, and dehydration)
Skin Type: All, especially fatigued, aging, and dull skin.
Marketing & Consumer-Facing Description
A powerful, fast-absorbing serum designed to combat the dual signs of aging and fatigue. Formulated with a high-potency blend of Caffeine and Peptides, this serum works to smooth the appearance of fine lines and wrinkles, while visibly depuffing and brightening the eye area and face. It helps to restore skin's firmness and radiance for a more youthful, well-rested look.
Key Marketing Claims:
- Reduces Wrinkles: Visibly smoothens fine lines and deep wrinkles.
- Fights Fatigue: Diminishes puffiness and dark circles for an alert, revitalized look.
- Boosts Firmness: Improves skin elasticity and tightens the appearance of skin.
- Hydrates & Plumps: Delivers intense moisture for a dewy, supple complexion.
- Antioxidant Protection: Helps shield skin from environmental stressors.
Slogan: Awaken Your Skin's Youth.
Key Ingredients & Their Functions (INCI Declarations)
| Ingredient Name (INCI)Primary FunctionKey Benefit |
| Caffeine | Vasoconstrictor, Antioxidant | Reduces puffiness and the appearance of dark circles; improves microcirculation. |
| Matrixyl 3000™ (Palmitoyl Tripeptide-38) | Peptide Complex | Stimulates collagen production to reduce the depth of wrinkles and firm the skin. |
| Hyaluronic Acid (Sodium Hyaluronate) | Humectant | Attracts and holds up to 1000x its weight in water for intense hydration and plumping. |
| Niacinamide (Vitamin B3) | Cell-Communicating Ingredient | Improves skin elasticity, evens out skin tone, and strengthens the skin barrier. |
| Aloe Barbadensis Leaf Juice | Soothing Agent | Calms and hydrates the skin, providing a smooth base for application. |
| Panthenol (Vitamin B5) | Humectant & Soother | Attracts moisture and soothes the skin, supporting barrier repair. |
| Tocopheryl Acetate (Vitamin E) | Antioxidant | Protects the skin from free radical damage caused by UV and pollution. |
| Propanediol | Natural Solvent & Humectant | Derived from corn, it enhances ingredient penetration and provides lightweight moisture. |
Technical Formulation Specifications
- Texture: Lightweight, non-greasy gel-serum.
- Color: Transparent, slightly opalescent.
- Fragrance: Unscented / Subtle, natural ingredient aroma.
- pH Level: 5.5 - 6.5 (Skin-friendly)
- Preservative System: Phenoxyethanol & Ethylhexylglycerin (Broad-spectrum, paraben-free)
- Allergen Information: Free from common allergens; formulated without fragrance allergens.
- Cruelty-Free: Yes. Not tested on animals.
- Vegan: Yes. Contains no animal-derived ingredients.
- Packaging: Amber glass bottle with airless pump dispenser to protect light-sensitive ingredients and ensure hygiene.
Free-From List
- Parabens
- Sulfates (SLS/SLES)
- Phthalates
- Mineral Oil
- Synthetic Dyes
- Formaldehyde
- Animal-Derived Ingredients
- Essential Oils (for sensitivity)
- directions for Use
- Cleanse and tone face as usual.
- Dispense 2-3 drops of serum onto fingertips.
- Gently press and smooth over face and neck, focusing on areas of concern (e.g., crow's feet, forehead lines, under eyes).
- Allow to fully absorb for 60 seconds.
- Follow with your preferred moisturizer and sunscreen (AM).
- Use: Morning and/or evening.
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