General Product Overview

1. Product Line: Herbal/Natural Hair Care
2. Product Name:  Aloe Vera Shampoo & Conditioner
3. Target Audience: Individuals seeking gentle, hydrating hair care for dry, damaged, or sensitive scalp. Suitable for all hair types, especially those needing moisture and soothing.
4. Key Marketing Claims:
5. Deeply hydrates and soothes the scalp with pure Aloe Vera.
6. Strengthens hair, reduces breakage, and adds shine.
7. Free from harsh sulfates (SLS/SLES), parabens, and silicones.
8. Gentle enough for daily use.
9. Fragrance: Light, fresh, and herbal with notes of green aloe, cucumber, and a hint of citrus.

Detailed Shampoo Specification

A. Physical & Chemical Properties

1. Appearance: Semi-transparent, viscous liquid with a pearlescent or clear greenish hue.
2. Fragrance: As per general overview.
3. pH Level: 5.0 - 5.5 (Slightly acidic to match the scalp's natural pH, helping to close the hair cuticle).
4. Viscosity: Medium to high, for easy dispensing without being too runny.
5. Solid Content: ~20-25%

B. Key Ingredients & Their Function

1. Base: Aqua (Water)
2. Primary Active:
3. Aloe Barbadensis Leaf Juice (20-30%): The core ingredient. Provides hydration, soothes scalp irritation, and adds shine.
4. Primary Surfactants (Cleansers):
5. Decyl Glucoside / Cocamidopropyl Betaine: Mild, plant-derived, sulfate-free surfactants that create a rich, gentle lather without stripping natural oils.
6. Secondary Ingredients:
7. Panthenol (Pro-Vitamin B5): A humectant that attracts moisture, adds volume, and improves hair elasticity.
8. Glycerin: A natural humectant for added hydration.
9. Hydrolyzed Wheat Protein: Strengthens hair strands and reduces breakage.
10. Citric Acid: For pH adjustment.
11. Preservative System: Phenoxyethanol & Ethylhexylglycerin (or another paraben-free, broad-spectrum preservative).
12. Fragrance: Natural/Herbal Fragrance Oil.

Detailed Conditioner Specification

A. Physical & Chemical Properties

1. Appearance: Opaque, rich, creamy lotion. White or off-white in color.
2. Fragrance: As per general overview.
3. pH Level: 3.5 - 4.5 (More acidic than shampoo to effectively seal the hair cuticle, maximizing shine and detangling).
4. Viscosity: Thick and creamy, holds its shape without being stiff.

B. Key Ingredients & Their Function

1. Base: Aqua (Water)
2. Primary Active:
3. Aloe Barbadensis Leaf Juice (15-25%): Continues the soothing and hydrating benefits from the shampoo.
4. Primary Conditioning & Detangling Agents:
5. Cetearyl Alcohol & Behentrimonium Chloride: A cationic surfactant that binds to negatively charged hair, providing excellent detangling, slip, and static control.
6. Emollients & Moisturizers:
7. Cetyl Alcohol: A fatty alcohol that adds body and a creamy consistency (non-drying).
8. Helianthus Annuus (Sunflower) Seed Oil / Simmondsia Chinensis (Jojoba) Seed Oil: Lightweight oils to nourish hair without weighing it down.
9. Shea Butter: Provides intense moisture and softness.
10. Secondary Ingredients:
11. Panthenol (Pro-Vitamin B5): For moisture retention and manageability.
12. Cyclomethicone / Dimethicone (Optional): For silicone-based smoothness. Omit for a "silicone-free" claim.
13. Preservative System: Phenoxyethanol & Ethylhexylglycerin.
14. Fragrance: Natural/Herbal Fragrance Oil.