1. Target Audience: Individuals seeking gentle daily exfoliation, dry/sensitive skin, and those who prefer a non-abrasive scrub experience.
2. Key Claim: Gently buffs away dullness while cleansing, revealing softer, smoother, and hydrated skin with a refreshing peach fragrance.

Marketing & Packaging Description

1. Fragrance Profile: Juicy, ripe peach with subtle notes of nectarine and a creamy, vanilla sandalwood base.
2. Key Marketing Points:
3. Gentle Enough for Daily Use: Formulated with ultra-fine jojoba esters to polish without micro-tears.
4. Skin-Softening Complex: Infused with Peach Extract and Pro-Vitamin B5 to nourish and condition the skin.
5. Hydra-Lock Technology: Locks in moisture while cleansing, preventing skin from feeling tight or dry.
6. Vegan & Cruelty-Free: Formulated without animal-derived ingredients or testing.
7. Dermatologist Tested for Mildness.

Technical Formulation & Ingredients

1. Base Type: Sulfate-Free Surfactant System (Gentle Cleansing Base).
2. Exfoliant:
3. Type: Jojoba Esters (Spherical)
4. Particle Size: 150-200 microns (ultra-fine)
5. Concentration: 3-5%
6. Key Ingredients & Actives:
7. Prunus Persica (Peach) Fruit Extract: For antioxidant benefits and a skin-softening effect.
8. Panthenol (Pro-Vitamin B5): A humectant and skin conditioner to improve hydration and elasticity.
9. Glycerin: A natural humectant to draw moisture into the skin.
10. Jojoba Oil: To provide light moisturization and support the skin's barrier.
11. Sample INCI List (International Nomenclature of Cosmetic Ingredients):
12. Water, Sodium Lauroyl Methyl Isethionate (Gentle Surfactant), Jojoba Esters (Exfoliant), Glycerin, Prunus Persica (Peach) Fruit Extract, Cocamidopropyl Betaine (Foam Booster), Panthenol, Jojoba Oil, Glyceryl Stearate, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance.

Physical & Chemical Specifications

1. Appearance: Opaque, pale peach-colored cream-gel.
2. Viscosity: 15,000 - 25,000 cP (thick enough to hold exfoliant in suspension, but easily dispensed).
3. pH Level: 5.5 - 6.5 (Skin-friendly, mildly acidic)
4. Specific Gravity: ~1.02

Performance & Usage Specifications

1. Primary Function: Cleansing and mild physical exfoliation.
2. Dispersion: Forms a rich, creamy lather upon contact with water.
3. Exfoliation Level: Rated as "Mild" on a scale of Mild-Moderate-Intense.
4. Rinseability: Rinses off cleanly without leaving a greasy film or excessive residue.
5. After-Feel: Skin should feel clean, soft, smooth, and hydrated—not stripped or tight.
6. Directions for Use: Apply to wet skin in the shower. Massage gently in circular motions over the body, focusing on rough areas like elbows, knees, and heels. Rinse thoroughly.